Marketing & Ticketing

CONTINUING ACTIVITIES

• ProArtsTickets service


• Weekly Arts Events Listing

NEW STRATEGIES /EXPANSION OF SERVICES

• Form a ProArtsTickets advisory committee to assess the program and develop a plan for improvement and growth


• Develop proactive, cross-organization promotional strategies to increase ticket sales through ProArtsTickets


• Improve and enhance the new www.ProArtsTickets.org website


• Expand the shared audience database to include organizations who do not sell tickets through ProArtsTickets


• Undertake an organization-wide branding process and develop a comprehensive marketing plan


• Redesign the www.pittsburghartscouncil.org website

OBJECTIVES FOR 2008-09

• Increase ticket sales and number of clients


• Increase client and user satisfaction (conduct surveys)


• Hold three Advisory Committee meetings