Maggie's Marketing Minute

Filtched this directly from a recent newsletter from the Nonprofit Marketing Guide. Thought it was a compelling, I dare say, refreshingly easy and low-key approach to effective marketing planning...that could actually work. Your thoughts?

"Call a relatively new, but committed supporter. You want to talk to someone who is already bought into what you do, but who isn't necessarily a die-hard fan yet. Ask her how often she'd like to hear from your organization, what she wants to hear about, and how she'd like to receive each kind of information (e.g. email, print, phone call). If what she says is significantly different from what you are doing now, call a few more people for their input too.

This tip may not save you money right away, but by giving your supporters what they want, you'll be much more cost-effective. Don't believe me? Think about the number of print newsletters from organizations that go straight into your recycling bin or tossed in a reading pile never to be seen again . . . if none of your supporters want a print newsletter, why do it?"